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Sage SalesLogix Video Testimonials
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To view all Sage SalesLogix Success Stories, please visit our main Success Story section.
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Company: Big River Telephone Company
Industry: Telecommunications
Product: Sage SalesLogix, Sage MAS 90, Sage SalesLogix KnowledgeSync, Sage SalesLogix for Pocket PC
Organization Overview: Big River Telephone Company is a full service telecommunications provider serving the Mid-Western United States for over 20 years. The company has grown to be one of the largest locally owned carriers in the Midwest.
Key Business Benefits: Rapid growth caused Big River Telephone to outgrow its manual processes and suffer disconnects between back-office and customer-facing processes. Kevin Cantwell, President of Big River Telephone Company, explains how an integrated Sage SalesLogix and Sage MAS 90 solution connected sales, customer support, and back-office functions. As a result, Big River Telephone was recipient of a 2005 Gartner CRM Excellence Award, a 2005 Technology ROI Award, and expanded service capacity while maintaining a 98.6% rating for excellence in customer service.
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Company: CenterPoint Energy Interstate Pipelines*
Industry: Natural Gas Transmission
Product: Sage SalesLogix
Organization Overview: One of the five primary businesses operated by CenterPoint Energy, the natural gas distribution sector sells and delivers natural gas to 3.2 million homes and businesses in Arkansas, Louisiana, Minnesota, Mississippi, Oklahoma and Texas, including the high-growth areas of Houston and Minneapolis.
Key Business Benefits: Sherri Poimboeuf, Customer Excellence Manager for CenterPoint Energy Interstate Pipelines, explains how replacing several unsuccessful homegrown CRM solutions with Sage SalesLogix has provided the company with a centralized database allowing geographically dispersed users from a variety of departments to share information across the organization. As a result, CenterPoint Energy has streamlined processes and increased productivity.
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Company: Citigroup
Industry: Financial Services
Product: Sage SalesLogix
Organization Overview: Citigroup Inc. is an international financial conglomerate with operations in consumer, corporate, and investment banking and insurance. Citigroup is today’s pre-eminent financial services company, with some 200 million customer accounts and 275,000 employees servicing customers in more than 100 countries.
Key Business Benefits: Rich Eaton of Citigroup Inc. discusses how Sage SalesLogix enables Citigroup management to make more effective decisions with instant access to sales performance measurements. Before Sage SalesLogix, sales pipeline reports would have to be consolidated from global reports, but now management receives instant access to sales reports such as pipeline and activity reports. Citigroup has also been able to easily customize Sage SalesLogix to meet their unique business requirements, not forcing Citigroup to change their business processes to match the application.
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Company: Dale and Thomas Popcorn
Industry: Nondurable Wholesale – Confectionery
Product: Sage SalesLogix, Sage MAS 500, Sage SalesLogix Mobile
Organization Overview: Dale and Thomas Popcorn is a gourmet popcorn company based in Englewood, New Jersey. The company is partially owned and named for NBA great Isiah Thomas.
Key Business Benefits: Sean Orr, President of Dale and Thomas Popcorn Company, and his staff discuss how an integrated CRM and ERP solution from Sage has helped them quickly grow exponentially. Sage SalesLogix and Sage MAS 500 together deliver the functionality Dale and Thomas requires to run three different business models on one infrastructure and the scalability and rich customization necessary for continued growth. The mobile solutions from Sage SalesLogix provide real-time data to help them reach multiple clients across multiple products.
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Company: Endeavor Commerce
Industry: Software Manufacturing
Product: Sage SalesLogix
Organization Overview: Endeavor Commerce is the only configuration software company with a full-featured interactive selling system that combines configuration and guided selling with eCommerce and CRM. Endeavor’s solutions help companies improve selling effectiveness and order accuracy by automating the configuration and management of complex quotes and orders.
Key Business Benefits: David Reeder, Vice-President of Sales and Marketing for Endeavor Commerce, discusses how Sage SalesLogix greatly improves his organization’s productivity and efficiency. With Sage SalesLogix, Endeavor Commerce possesses the tools and technology to operate and perform like a much larger organization. Sage SalesLogix provides a single, centralized repository of customer information that enables staff to focus their efforts on growing the business as opposed to managing data. In addition, integrated reporting provides visibility into the health and productivity of the entire organization.
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Company: Experient
Industry: Event Planning
Product: Sage SalesLogix, Sage SalesLogix Dynalink, Sage MAS 90
Organization Overview: Experient, the nation’s largest independent meeting planning company, is the source for event planning, integrated meeting and event solutions. For more than 30 years, Experient has executed annual conventions, sales meetings, tradeshows, special events and all types of customer-oriented functions ranging in size from 25 to over 100,000 persons.
Key Business Benefits: Experient was using an outdated system to track its sales, opportunities and customers. The company needed a CRM solution with strong opportunity management and the ability to integrate with existing software. David Peckinpaugh, Experient’s Vice President of Sales, explains how Sage SalesLogix integrated with their Sage MAS 90 accounting system and Sant, their automated proposal system, increased efficient and effective reporting, forecasting and planning throughout their internal and external sales teams so they could maintain their double-digit growth rates.
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Company: Motion Picture Licensing Corporation*
Industry: Business Services
Product: Sage SalesLogix (Web Client), Sage SalesLogix Visual Analyzer, Sage KnowledgeSync
Organization Overview: The Motion Picture Licensing Corporation (MPLC) is an independent copyright licensing agency that provides the Umbrella License to ensure copyright compliance for the public performance of motion pictures worldwide. They represent over 100 producers and distributors, including all the major Hollywood studios as well as independent, educational, and family-oriented producers. The MPLC licenses over 450,000 locations, including Fortune 1000 corporations, government facilities, nonprofit entities, child care programs, libraries and many other locations which show videos.
Key Business Benefits: As a unique company, performing a unique service, MPLC needed a customer relationship management solution (CRM) with the flexibility that allowed it to be customized to fit the MPLC business model and processes. Julian Eftekar, Chief Technology Officer for MPLC, looked at several competing products, including SAP and Oracle, but chose Sage SalesLogix due to its ability to grow as the business expanded. As a customer for more than 10 years, the international organization with 19 locations worldwide, increases productivity through management transparency of day-to-day operations. In addition, Sage SalesLogix (Web Client) allows for the company to automate processes that are core to the business, such as adding one-click easy buttons, and allows MPLC to deploy the solution at a days notice to new offices around the world.
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Company: NuStone Distributing, Inc.
Industry: Solid Surface Distribution
Product: Sage SalesLogix, Sage MAS 200
Organization Overview: NuStone Distributing occupies a unique niche in the world of home building materials. The company serves as a hub for state-of-the-art countertop sheets from New Mexico, Korea and Israel — high-end materials sold to countertop fabricators in a seven-state territory. The fabricators provide finished countertops to home improvement warehouses, builders and consumers.
Key Business Benefits: Terry Spenser, President of NuStone Distributing, and his staff discuss how an integrated CRM and ERP solution from Sage helps drive the company’s rapid growth. With Sage SalesLogix and Sage MAS 200, NuStone possesses the tools and technology to operate and grow effectively and efficiently and succeed in the company’s goal to be a technologically advanced distributor. Using their Sage solution for customer management, inventory, customer service, pricing and quoting, invoicing, opportunity management, field force automation and more, helps NuStone maintain its competitive advantage and the partnership NuStone has formed with Sage ensures the company’s needs and growth requirements are always met.
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Company: Octane Fitness
Industry: Fitness Equipment Manufacturing
Product: Sage SalesLogix, Sage MAS 500
Organization Overview: Octane Fitness is the only fitness manufacturer in the world dedicated exclusively to elliptical machines and has quickly become an established leader in this highly competitive industry.
Key Business Benefits: Dennis Lee, President of Octane Fitness, and his staff discuss how an integrated CRM and ERP solution from Sage delivers the functionality, flexibility, and reliability they require to support the company’s rapid growth and maintain its competitive edge. Octane’s integrated Sage solution provides a highly-functional, user-friendly centralized repository of customer and financial information that enables staff to focus their efforts on growing the business as opposed to managing data. Octane Fitness recognizes their integrated Sage solution as a key to achieving the company’s three primary business goals — growth, service excellence, and product innovation.
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Company: Panasonic Corporation of North America*
Industry: Electronics Manufacturing
Product: Sage SalesLogix, Sage SalesLogix Mobile
Organization Overview: Panasonic Corporation of North America’s products range from digital cameras to household air conditioners. The company oversees the North American operations of Panasonic Corporation, one of the world’s largest consumer electronics firms. In North America, Panasonic makes consumer products, business products, and industrial electronics products under the Panasonic, Technics, and Quasar brands.
Key Business Benefits: Jan Ruderman, Vice President of Government Sales, and Jim King, Vice President of Operations, discuss how an integrated CRM solution from Sage helped the company change the way it does business. With Sage SalesLogix, Panasonic’s mobile sales team can access and update customer and opportunity information while on the road, providing corporate staff with real-time, critical field updates. Panasonic North America customized Sage SalesLogix to fit its unique business model and made it a mission-critical application in its day-to-day operations.
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Company: PMK Group
Industry: Engineering and Consulting
Product: Sage SalesLogix
Organization Overview: PMK Group, a consulting and environmental engineering firm, offers an extensive array of services to both public and private clients throughout the Northeast. Recognized as one of the fastest growing engineering firms in the United States, PMK Group provides environmental, engineering, environmental hygiene, and regulatory compliance services.
Key Business Benefits: The lack of a centralized customer database led to missed opportunities, inconsistent customer communication, and difficulty building cohesive relationships with customers and business partners. Philip Angarone, Marketing Director at PMK Group, explains how Sage SalesLogix serves as the single location where staff can store customer information, communicate proactively with contacts, and track the firm’s prospects and opportunities. As a result, access to information helps staff build stronger customer relationships, management has full visibility into the opportunity pipeline, and marketing communications are highly targeted and effective.
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Company: Promega Corporation*
Industry: Biological Products Manufacturing
Product: Sage SalesLogix
Organization Overview: Promega Corporation is a leader in providing innovative solutions and technical support to the life sciences industry. Promega’s 2,000 products enable scientists worldwide to advance their knowledge in life science research, particularly in genomics, proteomics, and cellular analysis. Products are also used to support molecular diagnostics and human identification. Founded in 1978, Promega Corporation is headquartered in Madison, Wisconsin with branches in twelve countries and over 50 global distributors.
Key Business Benefits: Rick Smith of Promega Corporation discusses how Sage SalesLogix empowers his company’s sales team to manage their accounts more effectively. Before Sage SalesLogix, Promega utilized a customer database, but salespeople had no visibility into the data and had to request manual exports of their customer data. With Sage SalesLogix, salespeople now have a complete view of their customer, including products owned, product usage, and samples requested. Sage SalesLogix has been very easy for Promega to customize, enabling them to quickly deploy new functionality that meets their unique business processes.
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Company: Semco, Inc.
Industry: Environment Products Manufacturing
Product: Sage SalesLogix
Organization Overview: Semco, Inc. is a unique indoor environment products manufacturer serving the key disciplines of air distribution, noise abatement, temperature, and humidity control in the commercial and industrial building markets. Semco employs a 300 person workforce and has more than 300 manufacturer’s representatives.
Key Business Benefits: Mike Brooks of Semco, Inc. discusses how Sage SalesLogix enables Semco to be an industry leader through greatly improving the level of service they are able to deliver to their customers. With Sage SalesLogix, Semco has an in-depth understanding of their customers, such as their buying patterns and what type of customer they are, enabling sales reps and customer service managers to rapidly meet the needs of customers in a more effective manner.
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Company: Veeco Instruments*
Industry: High–Tech Manufacturing
Product: Sage SalesLogix, Sage SalesLogix Visual Analyzer
Organization Overview: A leading provider of metrology and process equipment solutions used by manufacturers in the data storage, semiconductor, wireless, lighting, and solar industries.
Key Business Benefits: Originally implemented to serve solely as a sales and forecasting tool, Vecco has expanded the use of Sage SalesLogix to benefit and support several departments within the organization, including marketing, communication, manufacturing , and various other business units. Natalie Badolato, SalesLogix Systems Analyst and Marketing Communications Specialist for Veeco, explains how sales and marketing productivity increased through automating lead generation, and Sage SalesLogix Visual Analyzer has captured new insight into broken business processes and business trends.
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Company: Wolters Kluwer Health*
Industry: Printing and Publishing
Product: Sage SalesLogix
Organization Overview: Wolters Kluwer is a leading provider of information for professionals and students in medicine, nursing, allied health and pharmacy. Its power brands include traditional publishers of medical and drug reference tools and textbooks, such as Lippincott Williams & Wilkins and Facts & Comparisons®; and electronic information providers, such as Ovid® and UpToDate®, Medi-Span® and ProVation® Medical.
Key Business Benefits: With users around the world, Stephen Pond, Director of Sales Technology Development, states that the two primary reasons Wolters Kluwer Health chose Sage SalesLogix over competing solutions are the extensive customization capabilities and the solid security model. Wolters Kluwer Health has customized the solution to increase process automation. The automated order entry process decreased the order-loss ratio from the previous paper-driven process, reduced the overall process time from an average of seven to three days, and increased sales by 10 percent. Sage KnowledgeSync provides managers a transparent view into sales processes allowing them to provide direction to their sales force. Streamlined forecasting and reporting process automatically distributes relevant information to sales managers and executives including sales figures, opportunity forecasting, and usage reports to assess how effectively representatives are using the tool.
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| *Customers are participants in the Sage Customer Reference Program and may be eligible for participation-based incentives. |
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